Digital Media Planner
What you will do…
- Effectively communicating and collaborating with the strategic team, creative team, tech team and account team to develop media strategies and campaigns
- Identifying target audiences and analyzing the characteristics, behavior, and media habits to create overall digital strategy (including media / SEO / Content / KOLs)
- Analyzing the role and impact of various digital touch points and social media uses on client’s business and marketing strategies
- Developing digital media strategy, target audience plan and budget allocation according to client campaign objectives.
- Selecting best practice media channels, media tools and tactics for archiving client’s KPI and objective.
- Planning in detail with digital media include Google Adwords (SEM), SEO, Display Network, Facebook Ads, Programmatic or other digital media and Innovation
- Analyzing and providing campaign metrics, marketing performance, and tracking system for achieving the customer’s objectives.
- Finding the best solution way and research information to support the marketing strategy or business strategy or branding strategy include with creative idea development with creative team
- Presenting the strategy plan at both implementation and strategic levels to the team including creative team, media team, tech team with clearly defined brief
- Being a leader for internal meeting to ensure the entire campaign aligns with the strategy plan
- Working closely with supervisor and internal team to create impact strategic development for the company and prioritize the workload
- Familiar and keep pacing with digital content strategies, media strategies (online & offline) and digital channel strategies and trends
It is time to explore more fun things if you are…
- Bachelor’s degree in marketing or advertising fields required or higher.
- Minimum 1-3 years of digital marketing and/or brand marketing (for Junior Strategic Planner)
- Minimum 3-5 years experience of digital marketing and/or brand marketing (for Senior Strategic Planner)
- Possessing the ability to create a well-thought out, data-backed strategic plan of action for clients for campaigns and their always-on content
- Understanding of digital landscape and key measurement metric and able to suggest tracking mechanisms to ensure business results of each proposal.
- Deep understanding and strong working knowledge of social media platforms (Twitter, Instagram, Facebook, Youtube, Google)
- Understanding measurement metrics for different type of campaign
- Experienced in digital campaign tools (Google Analytic, Facebook Ads. etc.) or has earned Digital certification as a plus.
- Strong presentation/communication skill is a MUST
- Solution-oriented, strong analytical skills, and highly responsible.
- Adaptable with start-up company culture and have a growth mindset.
- Excellent communication both in Thai and English.
- Positively think about “the possibility of seeking and changing to be better”
Job Type: Full Time
Job Location: Bangkok TH