Digital Media Planner

What you will do…

• Effectively communicating and collaborating with the strategic team, creative team, tech team and account team to develop media strategies and campaigns 
• Identifying target audiences and analyzing the characteristics, behavior, and media habits to create overall digital strategy (including media / SEO / Content / KOLs) 
• Analyzing the role and impact of various digital touch points and social media uses on client’s business and marketing strategies
• Developing digital media strategy, target audience plan and budget allocation according to client campaign objectives.
• Selecting  best practice media channels, media tools and tactics for archiving client’s KPI and objective.
• Planning in detail with digital media include Google Adwords (SEM), SEO, Display Network, Facebook Ads, Programmatic or other digital media and Innovation
• Analyzing and providing campaign metrics, marketing performance, and tracking system for achieving the customer’s objectives.   
• Finding the best solution way and research information to support the marketing strategy or business strategy or branding strategy include with creative idea development with creative team
• Presenting the strategy plan at both implementation and strategic levels to the team including creative team, media team, tech team with clearly defined brief 
• Being a leader for internal meeting to ensure the entire campaign aligns with the strategy plan
• Working closely with supervisor and internal team to create impact strategic development for the company and prioritize the workload
• Familiar and keep pacing with digital content strategies, media strategies (online & offline) and digital channel strategies and trends

It is time to explore more fun things if you are…

• Bachelor’s degree in marketing or advertising fields required or higher.
• Minimum 1-3 years of digital marketing and/or brand marketing (for Junior Strategic Planner)
• Minimum 3-5 years experience of digital marketing and/or brand marketing (for Senior Strategic Planner)
• Possessing the ability to create a well-thought out, data-backed strategic plan of action for clients for campaigns and their always-on content
• Understanding of digital landscape and key measurement metric and able to suggest tracking mechanisms to ensure business results of each proposal.
• Deep understanding and strong working knowledge of social media platforms (Twitter, Instagram, Facebook, Youtube, Google)
• Understanding measurement metrics for different type of campaign
• Experienced in digital campaign tools (Google Analytic, Facebook Ads. etc.) or has earned Digital certification as a plus.
• Strong presentation/communication skill is a MUST
• Solution-oriented, strong analytical skills, and highly responsible. 
• Adaptable with start-up company culture and have a growth mindset.
• Excellent communication both in Thai and English.
• Positively think about “the possibility of seeking and changing to be better”