Strategic Planner

What you will do…

• Understanding of client business goals and marketing objectives
• Running quantitative research and qualitative research groups; using a variety of market research and informative data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviors and perceptions in the order to turning it into actionable consumer insights
• Identifying key challenge and opportunity of the client’s product and market to establish a winning strategy
• Analyzing and proposing key findings to develop insights and recommendations to drive marketing strategy
• Finding the best solution way and research information to support the marketing strategy or business strategy or branding strategy include with creative idea development with creative team
• Presenting the strategy plan at both implementation and strategic levels to the team including creative team, media team, tech team with clearly defined brief 
• Working closely with supervisor and internal team to create impact strategic development for the company and prioritize the workload
• Developing comprehensive digital marketing strategies for clients, aligning with their overall business goals and objectives.
• Conducting thorough research and analysis of target audiences, market trends, and competitors to identify key insights and opportunities that inform strategic recommendations.
• Collaborating with account managers and clients to understand their brand positioning, target audience profiles, and campaign objectives, translating them into actionable strategies.
• Creating business solution strategy, branding communication strategy, IMC strategy, then presenting a well-informed strategic plans to the clients for an approval
• Developing a digital communication strategy for brand to propose the solutions aligned with the clients’ business objective, which is supported by target insights and quantitative research with creative planning.
• Utilizing in-depth knowledge of consumer behavior, trends and the media landscape to create insightful strategies for clients.

It is time to explore more fun things if you are… 

• Bachelor’s degree in marketing or advertising fields required or higher.
• Minimum 2 years of digital marketing and/or brand marketing (for Junior Strategic Planner)
• Possessing the ability to create a well-thought out, data-backed strategic plan of action for clients for campaigns and their always-on content
• Understanding of digital landscape and key measurement metric and able to suggest tracking mechanism to ensure business result of each proposal
• Deep understanding and strong working knowledge of social media platforms (Twitter, Instagram, Facebook, Youtube, Google)
• Understanding measurement metrics for different type of campaign
• Experienced in digital campaign tools (Google Analytic, Facebook Ads. etc.) or has earned Digital certification as a plus.
• Strong presentation/communication skill is a MUST
• Solution-oriented, strong analytical skills, and highly responsible. 
• Adaptable with start-up company culture and have a growth mindset.
• Excellent communication both in Thai and English.
• Positively think about “the possibility of seeking and changing to be better”

Our benefits

• Hybrid work 
• Flexible working hours
• Performance Bonus
• Annual leave
• Group Insurance 
• Outing Trip
• Pocket money for exploring new experiences 
• Golden week for recharging 
• Overtime pay
• Monthly Office party 
• Activity relaxation day

Location 

• Chula Phat 3 building (BTS National Stadium station)